It is a reality that today’s social media will only get bigger. It is definitely not going anywhere. Social media can affect your brand in a serious way. So if you are serious about marketing your brand online, social media must be a big part of your overall marketing effort. Social media is an effective and efficient way to interact with customers. Everything your company does online will most likely affect your image and ultimately your brand. SMM is one of the most successful ways to quickly grow your online community and make you and your brand well known to [...]

Gaming social networks are growing rapidly and attracting many internet users. I don’t know whether it was the success of social networking sites that attracted online games to add community features or the craze for online games that magnetized social networking sites to add online gaming features to their sites; but the fact is that online gaming social networks have become the most preferred way to socialize and have fun. “Social and gaming networks, once considered polar opposites, are cross-pollinating as online interactions replace prime-time TV and other, more traditional media experiences. Games like Kaneva are attracting players that games [...]

The launch of FriendFeed has started a new discussion about FriendFeed vs. Twitter. Social media and tech blogs have been discussing these two services lately. You will see posts like “FriendFeed vs. Twitter” and “FriendFeed Will Kill Twitter” on different social media blogs. Are FriendFeed and Twitter really competitors? Let’s check it out!

In FriendFeed v. Twitter: Half the Followers in Five Months, Michael Arrington describes his observations about Twitter and FriendFeed. He observes that FriendFeed is attracting Twitter users. He says,

“Twitter is still far larger than its much younger competitor FriendFeed in aggregate terms. But an interesting trend [...]

Social media marketing has made it so much easier for businesses and marketers to promote their work online. There are now more ways to work in the modern competitive marketing as long as your eyes are open and you are willing to try new things. Social media marketing has enabled marketers to interact right with their potential customers. It has also brought more competition into the market, which requires more effort on the marketer’s side to get the consumers’ attention. As a marketer, there are a few guidelines that you should keep in mind.

Consumers should always be your first priority. [...]

Online marketing has become an important part of almost every business strategy. Social media marketing and search engine marketing are two main aspects of any successful online marketing campaign. One way or the other, both forms of marketing complement each other. Here is a brief overview of the two vast fields of marketing on the internet.
Search engine marketing
Search engine marketing is the process of internet marketing through which websites can improve their exposure and traffic in search engine result listings. Search engines are the most efficient way of promoting products or information, and they also help elevate site visitor numbers. [...]

Social media marketing is used by different marketers and the organizations to promote their products and services. Internet marketing has helped accomplish their goals. The internet provides a platform where buyers and sellers can interact with each other. It also provides them with an opportunity to get real opinions from many people through forums, blog comments and discussion groups. Feedback is easier through the comments on discussion forums and blogs. To run a successful SMM campaign, marketers need to lay out a plan first in order to penetrate the market. When creating this plan, a few things should be considered. [...]

What is brand equity?
Brand equity is basically how consumers identify a company, product or service. What you want your company’s brand to be is one of the most important marketing decisions you will make. The brand gains value when it is recognized positively by customers. This process of recognition is called “brand equity.”
 
Brand equity describes both the values of the brands as well the brand’s components. It involves the monetary value and market awareness, while keeping in mind the consideration of the product value. Branding has a large impact on the demand of a product or service. The higher the [...]

Flickr has been a renowned social networking used for image and video sharing site since February 2004. Flickr was acquired by Yahoo! in 2005. It was among those first few websites that implemented the idea of web 2.0 applications that allow users to collaborate with each other by sharing and editing public contents.
 
Flickr allows users to share and edit photos, videos and organize content. By using Flickr, users can view contents according to their location and even create new content out of existing images. This content includes greeting cards, photos, books and calendars. Flickr is cited as one of [...]

Cheers for webmasters! They can now rock with their websites because Google has announced VIDEO SITEMAPs. Uploading, downloading, and sharing of videos has become the most popular activity over the internet and video sharing sites like youtube.com have become the most visited site in the history of internet. Having videos on your website is fun, great advertising and certainly a good marketing strategy. But webmasters were overlooking this great feature in the past because search engine crawlers were not crawling videos. Since then, Google has taken lead over its competitors and introduced the much awaited Google Video Sitemaps.
Video Sitemaps is [...]

Online reputation management involves the process of monitoring the actions of people, their opinions and their reactions about your brand, products and services. Monitoring can play an important role when you are trying to improve your online reputation and promote your business. Information travels online very quickly; to keep on top of it you might want to use statistical analysis.
Online reputation management is about creating a positive brand image for customers while suppressing negative images. Monitoring customers is one way to find out how customers become aware of your brand, as well as your competitors’ brands. After that data is [...]