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August 1st, 2008

A Brief History of Blogs:

I am sure you have heard of blogs, which is derived from term web log. Blogs are virtual journals created by individuals and stored on the internet. It is a platform where people from all around the globe write journal style articles. Usually a blog contains text, images, videos and links to other websites. Readers can leave comments in an interactive format.

Jorn Barger was the first person who used the term weblog on December 1997. In May 1999, Peter Merholz introduced the short term blog.

In a similar style to the Da Vinci Code with their Sangreal/ San Greal/ Sang Real compositions, Peter Merholz turned the word ‘Weblog’ into ‘We blog’ on the sidebar of his blog.[1]

There are currently numerous blog search engines on the web, such as Bloglines, BlogScope and Technorati. Among these, Technorati is the most popular. It provides current information on popular searches and tags that are used to categorize blog postings.

Technorati:

When it comes to blog search engines, Technorati is leading the market after Google and Yahoo. Technorati was created by Dave Sifry.

Technorati’s About Us page says that they are currently tracking 112.8 million blogs and over 250 million pieces of tagged social media. LinuxCare and Wi-Fi access point software developer Sputnik are also the key projects of Dave Sifry. [2] According to Technorati data, there are over 175,000 new blogs every day, and as many as 1.6 million new posts per day, which is about 18 posts per second..

How can you utilize Technorati?

You can benefit from Technorati by following a few simple steps:

  • Claim Your Blog:

To add and modify your blog you have to claim it at Technorati, and then confirm your ownership. After that you can ping Technorati and it will verify your blog by bringing up your blog in the results.

  • Blog Description:

Your next step is to edit the blog description. Once you have claimed your blog, you need to edit the settings and description. The language you use to describe your blog needs to be clear and concise. Keep your target audience in mind.

  • Complete Your Profile:

Now it is time to create a profile. When a user is viewing your blog, they will see a link to the author. When they click on that link it will take them to your profile, and to a list of all of your blogs on Technorati. It will also show your top tags, which gives users an idea of what topics you blog about often. Make sure you fill out all of the information in your profile.

  • Add Photo:

Part of completing your profile is adding a photo. Including a professional photo of you is not mandatory, but it can make a big difference when your profile is being viewed by users. People like to have a visual when they are reading blogs and articles.

  • Adding Tags:

Adding the tags is one of the most important steps. When users search for key words, you want your blog to come up. Choosing the right keywords to use as your blog tags might be difficult at first, but this is something that you will learn from reading other blogs and searching for blogs yourself. Take a look at the categories and sub-categories on Technorati, and include those words as tags.

  •  Watchlist:

After you became a Technorati member you can keep track of your favorite searches and topics you want to keep up with on Watchlist. When you add some terms or a URL to your Watchlist, you will be informed when new blogs or articles about those topics are posted.

  • Favorite blog tracker:

When you let Technorati know who your favorite bloggers are by entering their URL or starring them, their latest posts will be tracked for you.

  • Blogs display:

Your profile page gives you the ability to display all of the blogs you have claimed. In order to show readers your multi-blogging talent, claim your blogs allow readers to subscribe to them.

  • Technorati on your site:

In order to know how many blogs are linking your site, you can include a script with a Technorati search bar, links to your Technorati profile and a link showing the blogs that link to your blog.

  • Blogs by Country:

Blogs can be searched by country. Add the tag “USA” in your tag choices and you will be listed in the USA blogs. Only members are able to have their blogs listed under Blogs by Country.

Related posts:

  1. Technorati vs. Google Blog Search
  2. Where to Find the Best Pictures for Your Blog Posts
  3. How to Choose an Eye-Catching Blog Title
  4. 5 Ways to Get Your Blog Noticed
  5. SOCIAL MEDIA MARKETING VS SEARCH ENGINE MARKETING

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