The recipe for a successful blog post consists of several elements - an eye-catching title, a unique topic, comprehensive and interesting writing and an image that relates directly to the blog. Are images important for successful blogging? Yes, they are! Images bring your blog to life, make posts attractive to readers and grab their attention. Adding pictures to your posts will break the monotony of text and develop readers’ interest. If you want your posts to be noticed in this rushed world of blogging, develop the habit of adding eye-catching, but related, images into your posts.

If you are using pictures [...]

Twine – Tie it All Together is a web 3.0 application that helps people discover and organize articles, blog posts, news and other resources relating to their interests and then share it with like-minded people. It is not mere a social bookmarking service. It is a complete social media service with a bit of social networking, wikis and blogging – a complete knowledge network indeed! The Twine social service was launched by Radar Networks and is now available in a beta version that requires an invite from the site to register. People are using this service and critics are evaluating [...]

The use of video content over the internet has increased tremendously in the past few years. Businesses, bloggers, marketers and social networking sites are all using videos in various ways for many different reasons.Businesses upload videos on websites to communicate with potential customers and let them know what new products and services they are offering.Bloggers use video content to allow their readers to watch and listen to important speeches and events. For social networking sites, uploading and sharing of videos is an important factor that has added to their popularity. Due to the increased use of online video sharing, video [...]

The social networking craze has resulted in the development of many exciting and unique social applications. Different social networks, community-based sites, video-sharing sites and, last but not least, social web browsers – including Flock Social Web Browser – have been seen over the years. These social applications offer exciting services, but the idea of using a social web browser is not only exciting, it is also unique and valuable. This proves that Flock is rocking! Efficient browsing and exciting social networking together help users discover, connect and share the best of the modern web and give them more personal web [...]

For businesses running or planning a social media marketing campaign, the most critical question is, “will an SMM campaign really work?” Yes, an effective SMM campaign can be very valuable to your business. If you follow the steps and monitor its performance, you will see the benefits that your SMM campaign are providing your business. How do you measure the effectiveness of a social media marketing campaign? What are the different metrics?

A typical SMM campaign uses different techniques and tools like joining popular social networks, search engine optimization and blogging. Due to its diverse nature, it is very hard [...]

Online presence is now essential for every business. Therefore, we see millions of websites on the internet. Does a website give a business enough global exposure? Of course not, because very few people know the URL of the site and if the site does not have good PR then it is not in Google’s SERPs. In order to give your business global exposure and get qualified leads, you need a blog – a business blog.

A business blog is a communication medium between a company and its customers over the internet. It is an effective and result-oriented marketing technique. “A [...]

The success of blogs over the years has multiplied the number of blogs available on the internet. Being an effective online marketing tool, businesses are greatly relying on blogs to advertise their products and to communicate with their customers, resulting in the rapid increase in new blogs. Whether you are an individual looking for a blog relating to your interests or you are a entrepreneur trying to connect to your potential customers, searching for the most suitable blog is no longer an easy job because not every blog is relevant. Different blog search applications like Technorati, Google Blog Search and [...]

The Web 2.0 revolution introduced people to social networking sites, blogs, wikis and video sharing sites like MySpace, Facebook and YouTube. According to Tim O’Reilly,
 
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” These new rules, tools, and technologies have now introduced a new aspect of marketing - The Inbound Marketing.
 
Inbound marketing is a new marketing strategy for businesses that focuses on the changing business trends and uses the latest Web 2.0 tools and techniques [...]

The launch of FriendFeed has started a new discussion about FriendFeed vs. Twitter. Social media and tech blogs have been discussing these two services lately. You will see posts like “FriendFeed vs. Twitter” and “FriendFeed Will Kill Twitter” on different social media blogs. Are FriendFeed and Twitter really competitors? Let’s check it out!

In FriendFeed v. Twitter: Half the Followers in Five Months, Michael Arrington describes his observations about Twitter and FriendFeed. He observes that FriendFeed is attracting Twitter users. He says,

“Twitter is still far larger than its much younger competitor FriendFeed in aggregate terms. But an interesting trend [...]

Increasing the word-of-mouth buzz online and offline is the ultimate goal of every marketing strategy. And the surprising aspect is that blogs are now leading the viral marketing. Viral blogging has rapidly become an important marketing strategy because people are seriously using blogs to share content over internet. They share everything from news to fiction using blogs. Brain Wallace has shared the result of his survey in his post, Proof that Savvy Social Media users are the Most Contagious Viral Seeds, which shows the importance of blogs in viral marketing. He says,
“The research I did on viral content [...]