The use of video content over the internet has increased tremendously in the past few years. Businesses, bloggers, marketers and social networking sites are all using videos in various ways for many different reasons.Businesses upload videos on websites to communicate with potential customers and let them know what new products and services they are offering.Bloggers use video content to allow their readers to watch and listen to important speeches and events. For social networking sites, uploading and sharing of videos is an important factor that has added to their popularity. Due to the increased use of online video sharing, video [...]

The Web 2.0 revolution introduced people to social networking sites, blogs, wikis and video sharing sites like MySpace, Facebook and YouTube. According to Tim O’Reilly,
 
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” These new rules, tools, and technologies have now introduced a new aspect of marketing - The Inbound Marketing.
 
Inbound marketing is a new marketing strategy for businesses that focuses on the changing business trends and uses the latest Web 2.0 tools and techniques [...]

The launch of FriendFeed has started a new discussion about FriendFeed vs. Twitter. Social media and tech blogs have been discussing these two services lately. You will see posts like “FriendFeed vs. Twitter” and “FriendFeed Will Kill Twitter” on different social media blogs. Are FriendFeed and Twitter really competitors? Let’s check it out!

In FriendFeed v. Twitter: Half the Followers in Five Months, Michael Arrington describes his observations about Twitter and FriendFeed. He observes that FriendFeed is attracting Twitter users. He says,

“Twitter is still far larger than its much younger competitor FriendFeed in aggregate terms. But an interesting trend [...]

Online marketing has become an important part of almost every business strategy. Social media marketing and search engine marketing are two main aspects of any successful online marketing campaign. One way or the other, both forms of marketing complement each other. Here is a brief overview of the two vast fields of marketing on the internet.
Search engine marketing
Search engine marketing is the process of internet marketing through which websites can improve their exposure and traffic in search engine result listings. Search engines are the most efficient way of promoting products or information, and they also help elevate site visitor numbers. [...]