Twine – Tie it All Together is a web 3.0 application that helps people discover and organize articles, blog posts, news and other resources relating to their interests and then share it with like-minded people. It is not mere a social bookmarking service. It is a complete social media service with a bit of social networking, wikis and blogging – a complete knowledge network indeed! The Twine social service was launched by Radar Networks and is now available in a beta version that requires an invite from the site to register. People are using this service and critics are evaluating [...]

The use of video content over the internet has increased tremendously in the past few years. Businesses, bloggers, marketers and social networking sites are all using videos in various ways for many different reasons.Businesses upload videos on websites to communicate with potential customers and let them know what new products and services they are offering.Bloggers use video content to allow their readers to watch and listen to important speeches and events. For social networking sites, uploading and sharing of videos is an important factor that has added to their popularity. Due to the increased use of online video sharing, video [...]

The new marketing medium – social media – has attracted many companies who want a new method to improve their branding and marketing. Social networks, blogs and micro blogs have won entrepreneurs’ trust and they now regard Facebook, Twitter and TechCrunch as the best marketing tools. The growing use of social media marketing strategies has brought about the need to measure their efficacy as well. Companies want to know whether or not SMM is effective for their business. Does it help them achieve their goals of effective brand awareness?
Social media is a relatively new media and its different tools [...]

The social networking craze has resulted in the development of many exciting and unique social applications. Different social networks, community-based sites, video-sharing sites and, last but not least, social web browsers – including Flock Social Web Browser – have been seen over the years. These social applications offer exciting services, but the idea of using a social web browser is not only exciting, it is also unique and valuable. This proves that Flock is rocking! Efficient browsing and exciting social networking together help users discover, connect and share the best of the modern web and give them more personal web [...]

The launch of Socialtext 3.0 indicates that enterprises are adopting the Enterprise 2.0 culture. The use of different Web 2.0 tools and technologies within the enterprise increases business productivity, stimulates greater innovation and improves connection between employees, partners and customers – the ultimate goal of an enterprise! Enterprise 2.0 focuses on collaboration and this is what Socialtext 3.0 features. Socialtext 3.0 blends Facebook, Twitter, FriendFeed and Wiki to assist enterprises to quickly and efficiently respond to changing customer needs by improving collaboration among different stakeholders. From a simple enterprise wiki, Social Workspace, Socialtext has transformed into a complete Enterprise social [...]

For businesses running or planning a social media marketing campaign, the most critical question is, “will an SMM campaign really work?” Yes, an effective SMM campaign can be very valuable to your business. If you follow the steps and monitor its performance, you will see the benefits that your SMM campaign are providing your business. How do you measure the effectiveness of a social media marketing campaign? What are the different metrics?

A typical SMM campaign uses different techniques and tools like joining popular social networks, search engine optimization and blogging. Due to its diverse nature, it is very hard [...]

The social networking domain is growing and the related social networking tools are multiplying. Listening to people discuss a new social network or reading a review on a new social application has become commonplace. Different social networking tools and applications with a little variation are available to use but only few are able to really attract users. Digsby social network is one of them.
Digsby is a new IM + email + social networking service, which is quickly establishing itself as a popular social network. It is a multiprotocol instant messaging application featuring an e-mail client with e-mail notifications, integrated [...]

It is a reality that today’s social media will only get bigger. It is definitely not going anywhere. Social media can affect your brand in a serious way. So if you are serious about marketing your brand online, social media must be a big part of your overall marketing effort. Social media is an effective and efficient way to interact with customers. Everything your company does online will most likely affect your image and ultimately your brand. SMM is one of the most successful ways to quickly grow your online community and make you and your brand well known to [...]

Shelfari is a social media website where a community of book readers is encouraged to discuss their books with friends and other users on the network. Users of Shelfari build their own bookshelves. It was the first social media site which focused on the books and is still bringing the readers from all around the globe on one platform. Shelfari is the place for the book lovers where they can catalog their books while socializing with other book readers. Shelfari makes it easy for book lovers by letting them catalog and organize the books in the Shelfari book shelf. It’s [...]

The internet is an emerging market for people looking for potential areas and venues to market their products or services. An important factor in successful internet marketing is to keep your idea precise and attractive so it will grab the viewer’s attention. Users often click through websites quickly without spending much time on anything in particular. This means that your ad will need to stand out.

Another important aspect of online marketing is keeping in mind that the customers’ feedback is vital. The internet makes it extremely easy for your customers to share their positive or negative comments [...]