Twine – Tie it All Together is a web 3.0 application that helps people discover and organize articles, blog posts, news and other resources relating to their interests and then share it with like-minded people. It is not mere a social bookmarking service. It is a complete social media service with a bit of social networking, wikis and blogging – a complete knowledge network indeed! The Twine social service was launched by Radar Networks and is now available in a beta version that requires an invite from the site to register. People are using this service and critics are evaluating [...]

For businesses running or planning a social media marketing campaign, the most critical question is, “will an SMM campaign really work?” Yes, an effective SMM campaign can be very valuable to your business. If you follow the steps and monitor its performance, you will see the benefits that your SMM campaign are providing your business. How do you measure the effectiveness of a social media marketing campaign? What are the different metrics?

A typical SMM campaign uses different techniques and tools like joining popular social networks, search engine optimization and blogging. Due to its diverse nature, it is very hard [...]

Online presence is now essential for every business. Therefore, we see millions of websites on the internet. Does a website give a business enough global exposure? Of course not, because very few people know the URL of the site and if the site does not have good PR then it is not in Google’s SERPs. In order to give your business global exposure and get qualified leads, you need a blog – a business blog.

A business blog is a communication medium between a company and its customers over the internet. It is an effective and result-oriented marketing technique. “A [...]

The Web 2.0 revolution introduced people to social networking sites, blogs, wikis and video sharing sites like MySpace, Facebook and YouTube. According to Tim O’Reilly,
 
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” These new rules, tools, and technologies have now introduced a new aspect of marketing - The Inbound Marketing.
 
Inbound marketing is a new marketing strategy for businesses that focuses on the changing business trends and uses the latest Web 2.0 tools and techniques [...]

Social media is the process through which the promotion of any business takes place. Social media marketing gives an edge to you in the promotion of your site and helps you promote more traffic. It is a low cost method that can attract new customers to your website.
Social media blogs give you an advantage by teaching you about cutting edge technologies, products, services and websites. These blogs give you up to date information about different social media marketing platforms available on the web. They can also show you what your potential customers are looking for online right now. I would [...]

Blog writing has become a popular tool to market the services of a company through content generation. Many people are writing blogs about the same things. This has made the task of blog writing difficult as there is a constant competition between blog writers to become prominent and standout to readers. Blog writing has become an art – the writing needs to appeal to the readers and leave a long lasting impression on them. Impressed reader will return again and again, and they will refer other readers. If you want to be different and stand out to readers, the following [...]

A new and upcoming trend in social media interactivity on the web is microblogging. This concept was first introduced by Jack Dorsey. He officially launched the first Microblogging Company named Twitter in October 2006.
Twitter opened up a new market and on June 27, 2007, Pownce was introduced by Internet entrepreneurs Kevin Rose, Leah Culver, Daniel Burka.
More and more sites, such as Jaiku, Tumblr and XING, have jumped in the ring. The major competition is still between Twitter and Pownce as they are both the market leaders.
A brief Comparison between Twitter and Pownce
Twitter: On the web, Twitter has a clean, elegant [...]

Blogs are being used on internet since 1999 for sharing thoughts, writing about personal life, political situations, liking and disliking, reviewing the news and much more. They have a great impact on Social Media. Different people have different definitions of Blog. According to me,
Blog is a great way of social interaction. The basic purpose of a blog is to describe your thoughts and to interact with those people who read the blog and post comments on it. And the person who manages all the process involved in blogging is a Blogger.
Almost every aspect of life would have been discussed [...]