Increasing the word-of-mouth buzz online and offline is the ultimate goal of every marketing strategy. And the surprising aspect is that blogs are now leading the viral marketing. Viral blogging has rapidly become an important marketing strategy because people are seriously using blogs to share content over internet. They share everything from news to fiction using blogs. Brain Wallace has shared the result of his survey in his post, Proof that Savvy Social Media users are the Most Contagious Viral Seeds, which shows the importance of blogs in viral marketing. He says,

“The research I did on viral content sharing shows that frequent users of social web technologies like Twitter, blogs, and social news and networking sites tend to share online content with more people, more often than those that do not. This means that for marketers these users can be a powerful vector for making content go viral.”

Source: http://nowsourcing.com/blog/2008/08/26/social-media-report/

Due to this great demand, viral blogging is rapidly emerging as a popular and effective marketing tool to create hype about products and brands. Though it sounds interesting to create buzz using blogs, but it is not easy to do. You have to carefully plan your viral blogging strategy to get 100% result. Have a blog, get it viral, and rock!

Viral Blogging Tips and Tricks:

A blog is a great viral marketing tool, indeed! And it depends on you how effectively you utilize it. Below are some valuable tips and tricks for making a blog virus and an effective viral marketing vehicle.

Follow the great demand and supply rule. Define your targeted audience and thoroughly analyze its preferences. Who is your targeted audience? What types of topics do they prefer to read? What is the market buzzing with these days? Once you know what is in “demand,” focus on the “supply” side. Write quickly and effectively. Use Google News and RSS feed to get ideas for the latest and most interesting topics, then write about it. Review other posts and comments on them, and then attract the readers by standing in opposition in your posts. Try to be the first blogger writing on a particular topic.

Be contrary but convincing in your opinion. Viral marketing is all about building buzz and arguments is an effective trick for creating hype. Social topics are ideal for argumentative writing. Also add statistics, graphs, and survey results in your posts to improve their authenticity. Choose topics related to your domain and let people to talk about the topic, share their views, and of course talk about you. Controversy is the key to get your content go viral and be expert in it.

Add ‘email a friend’ links in your posts. It is an effective strategy that really works. If a reader likes your post and wants to share it with his/her friends, let him/her to share it immediately. By allowing readers to easily share your post, the content will reach a larger amount of its targeted audience. It means you have built the buzz. Never forget to add this useful link in your blog posts!

Focus your post content on the latest news. News is the most shared content type over internet. Viral blogging focuses on sharing of more and more content. So write on topics that can be shared. Brian Wallace has shared the results of his survey in his post, Proof that Savvy Social Media users are the Most Contagious Viral Seeds, which shows that people prefer to share news and opinions more than humor and fiction. He says, “ Again as these users are important viral seeding vectors, we should listen to their preferences and give them news or opinion with short, clean links ideal for instant messaging, and lay off the “funny” email chain letters.”

Source: http://nowsourcing.com/blog/2008/08/26/social-media-report/

Do some SEO of your posts and get results. Keep the record of traffic you are getting on your blog. It will help you to evaluate your visibility in SERPs and will help to improve your blog’s ranking in search engines. Optimize your post for your targeted keywords and link your posts with other interesting posts. It will increase the visibility of post in search engines. You can use Google Analytics to determine what traffic sources people use to reach your blog. Use different social networking and social bookmarking sites to get people notice your blog.

Involve readers in creating content and spread your blog like a virus. It is an interesting activity for readers, which eventually tie them with your blog for long period. To involve readers, you can initiate a question; have them write about it in their own blogs and link back to your post for answers. Similarly, you can also initiate a tutorial or how to type thing and have people to add their knowledge. This will help you to develop an eBook or a data base, which you can later use for the publicity of your blog.

References:

1. http://nowsourcing.com/blog/2008/08/26/social-media-report/
2. http://www.skelliewag.org/under-the-microscope-six-strategies-for-building-viral-content-102.htm

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